International conference "Cultures of programme planning in adult education: policies, autonomy, and innovation"


Programmes presenting the event and service offering of institutions for adult and continuing education. They provide an overview of the events, courses and projects that are taking place in a given period (annual, half-yearly, quarterly programmes). Programmes inform and promote and are intended to generate demand as well as to respond to it. They are intended to appeal to potential participants. Programmes are a means of communication, a marketing tool and a decision aid. The decision to participate is the result of a balance between the offer of the educational institution and the individual needs, interests and expectations regarding benefits.